Bay of Plenty
General data
- Name: Bay of Plenty
- Water system: Pacific Ocean
- Water type: Bay
- Progression: Pacific Ocean -> Planet Earth
- Climates: Temperate
- Continents: Australia & Oceania
- Countries: New Zealand
The Bay of Plenty is a large bight along the northern coast of New Zealand's North Island. It stretches 260 kilometres (160 mi) from the Coromandel Peninsula in the west to Cape Runaway in the east. Called Te Moana-a-Toitehuatahi (the Ocean of Toitehuatahi) in the Māori language after Toi-te-huatahi, an early ancestor, the name 'Bay of Plenty' was bestowed by James Cook in 1769 when he noticed the abundant food supplies at several Māori villages there, in stark contrast to observations he had made earlier in Poverty Bay.
Eight major rivers empty into the bay from inland catchments, including the Wairoa, Kaituna, Tarawera, Rangitaiki, Whakatāne, Waioeka, Mōtū and Raukokore rivers.
The bay contains numerous islands, notably the active andesite stratovolcano Whakaari / White Island.