Privacy Policy

Valid from: October 9. 2025.

· This Privacy Policy explains how Tag my Fish collects, uses, and shares your information. It also describes how long we retain your information and the measures we take to keep it secure, including when it is transferred.

· It further explains your rights regarding your information.

· This Privacy Policy applies to Tag my Fish, the social network for anglers.

At Tag my Fish, we want you to clearly understand what information we collect and how we use and share it. That is why we encourage you to read this Privacy Policy in full — it will help you use Tag my Fish in the way that is right for you.

Within this Policy, we describe in detail how we collect, use, share, retain, and transfer information. We also inform you about your rights. Each section contains explanations, examples, and plain language to make our practices transparent and easier to follow.

Because your privacy is important to us, we also explain how you can control your information. You will find guidance on managing your data in your Tag my Fish account settings.

Information We Collect

This section explains the types of information Tag my Fish collects, depending on how you use our services.

1. Information You Provide Directly

When you sign up for and use Tag my Fish, you may provide us with:

· Account details such as your email address, date of birth, and other profile information.

· Content you create, including posts, comments, hashtags you use, and other material you choose to share.

· Content you provide through features, such as our camera tool, your device's camera roll settings, or voice-enabled functions. This may include photos, videos, or voice recordings.

· Messages you send and receive, including their content, subject to applicable laws and regulations.

· Photos or video selfies you voluntarily provide when contacting us for account verification or customer support.

2. Your Activity on Tag my Fish

We collect information about how you interact with Tag my Fish, including:

· The content, ads, or other materials you view or engage with, and the way you engage with them.

· The people you connect with, such as your followers, and their interactions with you on Tag my Fish.

· The time, frequency, and duration of your activities across our services.

3. Device and Technical Information

When you access Tag my Fish from a phone, computer, or tablet, we collect technical details such as:

· The type of device, operating system, and version of our app you are using.

· Log and diagnostic information that helps us improve stability and performance.

4. What We Do Not Collect

We only collect information about your use of Tag my Fish. We do not collect information about websites you visit, apps you use, or online games you play outside of Tag my Fish.

Followers and Other Connections

We collect information about your social connections on Tag my Fish, including:

· Followers, accounts, and communities you are connected to or interact with.

· Your interactions with these connections, such as posts, comments, likes, or direct messages.

· Frequency and intensity of interactions, including which followers you engage with most often.

This helps us provide personalized features and improve your experience on Tag my Fish.

App, Browser, and Device Information

When you use Tag my Fish, we collect and receive information from the apps, browsers, and devices you use to access our services. This includes:

· Device characteristics, such as the type of device, operating system, and software version.

· Usage activity on your device, such as whether our app is active in the foreground or if movements (like mouse activity) indicate human interactions.

· Identifiers, including unique device IDs or Family Device IDs that help distinguish your device from others.

· Device signals, such as battery level, hardware settings, or signal strength.

· Settings and permissions, including information you share with us via device settings, such as GPS location, camera access, or photo library access.

· Network and connection details, such as the network you connect through, your IP address (which we use to estimate general location), and connection quality. This may include location data even when your device's Location Services are turned off.

· Product performance metrics, including how well Tag my Fish operates on your device.

· Cookies and similar technologies, which help us understand usage patterns and improve functionality.

How We Use Your Information

We use the information we collect to provide, personalize, and improve Tag my Fish. Our purposes include personalization, safety, research, communication, and advertising. In some cases, we de-identify, aggregate, or anonymize information so it no longer identifies you, but we use it in the same ways described below.

1. To Provide, Personalize, and Improve Our Products

We use information to make Tag my Fish more useful and relevant for you. This includes:

· Personalizing your experience by suggesting reels to watch, communities to join, or accounts to follow.

· Customizing features, content, and ads based on your profile and activity.

· Improving product stability by analyzing information about app crashes and device performance.

· Delivering messages about the Products you already use, or others you may be interested in—if you allow us.

For these purposes, some information is processed automatically by our systems. In certain cases, our teams may access and review your information manually.

2. How We Show Ads and Sponsored Content

When you use Tag my Fish, you may see ads, sponsored content, or product listings. We use your information to show ads paid for by advertisers, businesses, or organizations, aiming to make them relevant and useful to you.

To determine which ads to show, we consider:

· Your profile details.

· Your activity on Tag my Fish and, where permitted, information we receive through cookies or similar technologies.

· The content you create or interact with.

· Topics and interests we infer about you.

· Activity and interests of your friends, followers, or other connections.

We may also use information that has been de-identified, aggregated, or anonymized to deliver ads. Machine learning and other technologies help us predict what content may be most relevant for you.

3. To Improve Our Products

We constantly work to make Tag my Fish better and develop new features. To do this, we use information to:

· Verify whether our products are functioning correctly.

· Troubleshoot and resolve technical issues.

· Test new features or products.

· Gather feedback through surveys or other research.

· Learn what users like and how we can improve the overall experience.

4. To Enhance Safety and Prevent Harmful Behavior

We use your information to help protect our community by detecting suspicious activity, preventing harmful behavior, and promoting safety on Tag my Fish.

5. Research and Development

We may use your information for research that benefits the broader community, such as:

· Advancing technology and artificial intelligence.

· Supporting crisis response and humanitarian efforts.

· Conducting studies to understand how people use social platforms globally.

6. How We Use Location-Related Information

If you enable Location Services on your device, we may collect and use location data such as:

· Your GPS location.

· Other device-specific signals depending on your operating system.

We may also use location information when Location Services are disabled, including:

· IP addresses to estimate your general location, or specific location if necessary to protect safety and security.

· Activity data, such as check-ins or event participation.

· Information you provide directly, such as your current city, address, or marketplace location details.

We use this location-related information to:

· Provide, personalize, and improve our Products (including ads).

· Suggest communities, businesses, and people near you.

· Detect suspicious activity and help keep your account secure.

How We Share Information with Third Parties

We share certain information with trusted third parties in order to provide and improve Tag my Fish. These include:

· Advertisers who display ads on Tag my Fish.

· Service providers and partners we engage to help market our Products, provide customer support, conduct surveys, or offer other business services on our behalf.

· Researchers who use information to innovate, advance technology, or improve public safety.

We do not sell your information to anyone—and we never will. When we share information with third parties, we require them to follow strict rules and agreements that limit how they may use and disclose the information we provide.

How You Can Manage or Delete Your Information and Exercise Your Rights

You have rights over your personal information, including the ability to view, download, manage, and delete it. We provide a range of tools and settings to help you do so:

· View and download your information directly from your account settings.

· Manage your privacy preferences in the settings of the Products you use.

· Delete specific account information or your entire account if you choose to stop using Tag my Fish.

You may also have additional rights under applicable privacy laws. To exercise these rights, you can use our in-app settings, visit our Help Center, or adjust your device-based privacy settings.

How Long We Keep Your Information

We retain your information only for as long as necessary to provide our services, comply with legal obligations, or protect our and others' legitimate interests. The length of time we keep information depends on factors such as:

· Whether we need the information to operate or provide specific features of our services (for example, account details are required to maintain your account).

· Whether retention is necessary to comply with legal or regulatory requirements.

· Whether we need the information to investigate potential violations of our terms or policies, or to prevent harm.

· Whether retention is required to promote safety, security, and integrity of our community and systems.

· Whether retention is necessary to protect our rights, property, or Products.

In some cases, we may preserve information for an extended period when required for legal, regulatory, or security reasons.

You can always request deletion of your information. Unless we are legally required or otherwise permitted to retain it, we will delete your information upon request.

How We Transfer Information

Because Tag my Fish connects people across the globe, we may need to transfer information internationally.

· When we do so, we comply with international data protection regulations and apply safeguards to keep your information safe.

· Transfers may occur both internally (between our offices and data centers) and externally (to partners, vendors, and service providers).

Why Information Is Transferred to Other Countries

As a global service, Tag my Fish transfers information for several reasons, including:

· To operate and provide the services described in our Terms and this Privacy Policy.

· To enable you to share content and connect with family, friends, and communities worldwide.

· To maintain, fix, analyze, and improve our Products.

Where Information May Be Transferred

Your information may be transferred, transmitted, stored, or processed in:

· Countries where we operate infrastructure or data centers, including the United States, Ireland, Denmark, and Sweden, among others.

· Countries where Tag my Fish is available.

· Other countries where our partners, vendors, service providers, and authorized third parties are located.

How We Safeguard Your Information

We take measures to ensure your information remains secure when transferred internationally. This includes:

· Relying on recognized legal mechanisms (such as standard contractual clauses or other lawful transfer frameworks).

· Applying technical safeguards, such as encrypting information in transit across public networks, to protect against unauthorized access.

· Requiring our partners and service providers to implement appropriate contractual and technical protections.

How We Respond to Legal Requests, Comply with Law, and Prevent Harm

In some cases, we may be required to access, preserve, use, or share your information to comply with legal obligations or promote safety.

We may provide information:

· In response to legal requests such as subpoenas, search warrants, court orders, or production orders. These may come from civil litigants, law enforcement agencies, or other government authorities.

· As required by applicable law, including laws that mandate retention of certain information.

· To prevent harm or unlawful activity, including fraud, abuse, or harmful behavior on our Products or in the broader community.

· To protect safety, security, and integrity, including safeguarding our users, employees, property, systems, and the public.

In certain cases, we may retain or preserve your information for an extended period if necessary to comply with legal requirements or for safety and security purposes.

How Will You Know if This Policy Changes?

We may update this Privacy Policy from time to time. If we make material changes, we will notify you in advance and provide the opportunity to review the updated Policy before you continue using Tag my Fish. This ensures you are always informed about how we collect, use, and protect your information.

How to Contact Tag my Fish

If you have questions about this Privacy Policy, or if you wish to make a request, file a complaint, or learn more about how we handle your information, you can contact us through the following channels:

Email: [email protected]

Phone: +381 63 701 2362
Mailing Address:
Tag my Fish
ATTN: Privacy Operations
Cara Dušana 101/4/4
Niš, Serbia

Data Protection Officer (DPO):
We have appointed a Data Protection Officer to oversee our compliance with privacy and data protection laws. You may contact our DPO directly at: [email protected]

Why and How We Process Your Information

We process your information for different purposes depending on how you use Tag my Fish. The categories of information we use, and the legal bases for processing, are outlined below. The specific data processed about you depends on your account settings, your interactions with our Products, and applicable law.

1. Personalizing Your Experience (Other than Ads)

Purpose: To personalize features, recommendations, and content on Tag my Fish, such as feeds, reels, stories, groups, and suggested connections.

Categories of Information Processed:

· Content you create (posts, comments, audio).

· Content provided via the camera, camera roll, or voice-enabled tools.

· Types of content you view or interact with, and your level of engagement.

· Apps and features you use, and your activity within them.

· Purchases or transactions made.

· Hashtags you use.

· Time, frequency, and duration of your activities.

Legal Bases:

· Performance of a contract (to deliver the Tag my Fish services you signed up for).

· Legitimate interest (to provide a safe, consistent, and personalized experience across Tag my Fish).

· Consent (for certain optional features, such as camera, microphone, or voice-enabled tools, where required by law).

2. Device and Technical Information

Purpose: To ensure security, stability, and performance of our Products; to troubleshoot, detect fraud, and improve functionality.

Categories of Information Processed:

· Device type, operating system, and software.

· Usage data (e.g., whether the app is active in the foreground, or mouse movement that distinguishes humans from bots).

· Unique device identifiers.

· Device signals (e.g., battery level, hardware status).

· GPS and other settings-enabled location information.

· IP address and network connection details.

· Reports on product performance.

· Cookies and similar technologies.

Legal Bases:

· Legitimate interest (to ensure security, detect suspicious activity, and improve our Products).

· Consent (for use of cookies or similar tracking technologies where required under ePrivacy or local laws).

· Legal obligation (where retention or disclosure of logs is required to comply with applicable laws).

3. Providing Ads on Tag my Fish

Purpose: To deliver relevant advertising, sponsored content, and commercial messages tailored to your interests and preferences.

Categories of Information Processed:

· Profile details (age, gender, location if provided).

· Content you create or interact with, including posts, videos, and ads.

· Engagement details (e.g., likes, clicks, comments on ads).

· Inferred interests and preferences from your Tag my Fish activity.

· Data from cookies or similar technologies (according to your settings).

Legal Bases:

· Consent (where required, e.g., personalized ads in jurisdictions under GDPR/ePrivacy).

· Legitimate interest (to deliver non-personalized or contextual ads, measure ad performance, and fund our free services).

4. Research, Safety, and Product Improvement

Purpose: To research and innovate, detect harmful behavior, ensure platform safety, and improve or test new features.

Categories of Information Processed:

· Activity and engagement data.

· Device and technical information.

· Survey or feedback data you provide voluntarily.

Legal Bases:

· Legitimate interest (to secure our platform, protect users, and improve services).

· Consent (for participation in surveys or voluntary research activities).

· Legal obligation (to prevent fraud, abuse, or to comply with applicable regulatory frameworks).

Promoting Safety, Integrity, and Security

Tag my Fish is committed to ensuring the safety, integrity, and security of our Products and the people who use them. To achieve this, we process information associated with you using automated techniques and, in some cases, manual (human) review.

We use this information to:

· Verify accounts and activity.

· Detect and address violations of our Terms or Policies (with some cases subject to human review).

· Investigate suspicious or unusual activity.

· Detect, prevent, and combat harmful or unlawful behavior, including reviewing and, when necessary, removing reported content.

· Identify and prevent bias, including racial or other disparities against marginalized communities.

· Protect the life, physical or mental health, well-being, or integrity of our users and others.

· Detect and block spam, bots, and other security threats.

· Prevent threats to our personnel, property, or infrastructure.

· Maintain the overall integrity and trustworthiness of Tag my Fish.

Categories of Information Used:

· Content you create (posts, comments).

· Content you provide through the camera, camera roll, or voice-enabled features.

· Messages you send and receive, and related metadata (subject to applicable law).

· Types of content you view or interact with, and how you interact with it.

· Hashtags you use.

· Time, frequency, and duration of your activities.

· Photo or video selfies submitted for support or verification.

· Device information (characteristics, software, identifiers, device signals).

· Information shared through device settings (GPS, camera, photos).

· Location-related information, including IP addresses.

· Network connection details.

· Data from cookies and similar technologies.

Legal Bases:

· Legitimate interest (to ensure security, integrity, and trust on our platform).

· Legal obligation (to comply with applicable laws, including anti-fraud and safety regulations).

· Vital interests (to protect the life, health, and safety of individuals).

Communicating with You

We use the contact information you provide to send communications such as:

· Service-related messages (e.g., product updates, policy changes, account issues).

· Research participation requests and feedback surveys.

· Responses when you contact us with questions or support requests.

Categories of Information Used:

· Contact details from your profile (e.g., email, phone).

· Your communications with us.

· Content you create (posts, comments).

· Content submitted via camera, camera roll, or voice-enabled tools.

· Device information, usage activity, identifiers, and cookies.

Legal Bases:

· Performance of a contract (to provide necessary account and service communications).

· Legitimate interest (to respond to inquiries and maintain good customer service).

· Consent (where you have opted-in to receive optional marketing or research communications).

Transferring, Storing, and Processing Information Across Borders

Because Tag my Fish operates globally, your information may be transferred to, stored in, or processed in countries outside your place of residence. These transfers are necessary to:

· Operate and provide the services described in our Terms of Service and this Privacy Policy.

· Allow you to connect and share information with family, friends, and communities worldwide.

· Fix, analyze, and improve our Products.

Where Information May Be Transferred:

· Our offices and data centers (including the United States, Ireland, Denmark, and Sweden, among others).

· Countries where Tag my Fish is available.

· Countries where our partners, vendors, service providers, or authorized third parties are located.

Categories of Information Transferred:

· Content you create (posts, comments, audio).

· Content provided via camera, camera roll, or voice-enabled tools.

· Metadata about content and messages (subject to law).

· Types of content you view or interact with, and how you interact.

· Apps and features you use, including related actions.

· Purchases or transactions, including truncated payment details.

· Hashtags you use.

· Time, frequency, and duration of activities.

· Photos or video selfies submitted for support or verification.

· Device information (characteristics, identifiers, signals, settings).

· Location-related information (GPS, IP addresses, device signals).

· Network and connection details.

· Information from cookies and similar technologies.

Safeguards for Transfers:

· We rely on recognized legal mechanisms (such as Standard Contractual Clauses or equivalent frameworks) for international transfers.

· We apply technical and organizational safeguards, including encryption and access controls.

· Our partners and service providers are contractually required to handle your information securely and in compliance with applicable data protection laws.

Legal Bases:

· Performance of a contract (to provide cross-border services and features).

· Legitimate interest (to operate a global platform and improve our Products).

· Legal obligation (to comply with international data protection rules).

Processing Information Subject to Special Protections

Some types of information are considered special categories of personal data under applicable laws (such as GDPR). We only collect and process this information if you choose to provide it and give us your explicit consent.

Examples of Special Category Data:

· Religious or philosophical beliefs.

· Sexual orientation.

· Political opinions.

· Health information.

· Racial or ethnic origin.

· Trade union membership.

· Information you provide as part of surveys or research.

We may collect, store, publish, and process this information—sometimes using automated systems and sometimes manual (human) review—for purposes such as personalization, analytics, and improving Tag my Fish.

Legal Basis:

· Explicit consent (Article 9 GDPR and equivalent laws).

Receiving and Using Information from Third Parties for Advertising

We may receive information from advertisers, businesses, and other partners about your activities outside of Tag my Fish. This can include information about websites you visit, apps you use, or purchases you make, which is associated with your Tag my Fish profile (whether or not you are logged in).

We use this information to:

· Personalize the ads we show you on Tag my Fish.

· Deliver ads on websites, apps, and devices that use our advertising services.

· Provide more relevant and useful advertising experiences.

Categories of Information Used:

· Information and content you provide (e.g., name, email address).

· Off-platform activity data provided by advertisers, partners, and third parties.

Legal Bases:

· Consent (where required for cross-site advertising and cookies).

· Legitimate interest (to fund and provide our free services and deliver relevant ads).

Sharing Your Information with Third Parties at Your Request

In some situations, you may ask us to share your information directly with third parties. For example:

· If you choose to share your email address or other contact details with an advertiser so they can contact you with more information about a promoted product.

Categories of Information Shared:

· Contact or profile information (e.g., email, name).

· Content you create (e.g., posts, comments).

Legal Basis:

· Consent (you control if and when such sharing occurs).

Providing Measurement, Analytics, and Business Services

We process information—using both automated and manual review—to generate insights, reports, and analytics for ourselves and our business partners.

We use this information to:

· Provide advertisers, businesses, and partners with measurement reports about the reach and effectiveness of their ads, content, and services.

· Help businesses and partners understand the types of audiences interacting with their ads and services on and off Tag my Fish.

· Provide aggregated insights and analytics to users, businesses, and partners, so they can better understand people's preferences, behaviors, and interactions.

Categories of Information Used:

· Content you create (posts, comments).

· Content you provide through features like the camera, camera roll, or voice tools.

· Types of content you view or engage with, and how you interact with it.

· Apps and features you use, and your activity in them.

· Purchases or transactions you make.

· Hashtags you use.

· Time, frequency, and duration of your activities.

· Device information (characteristics, software, identifiers, device signals).

· Information shared via device settings (e.g., GPS).

· Location-related information.

· Network and connection details, including IP addresses.

· Cookies and similar technologies.

Legal Bases:

· Legitimate interest (to help businesses and partners understand performance and improve services).

· Consent (for analytics based on cookies or similar tracking technologies where required by law).

Business Intelligence and Analytics

We use information for business intelligence and analytics to better understand how people and businesses use Tag my Fish. This helps us operate responsibly, guide product development, and meet external reporting obligations.

Specifically, we process information to:

· Understand, in aggregate, how users and businesses interact with Tag my Fish.

· Accurately measure and validate metrics such as user numbers, engagement levels, and feature adoption.

· Inform product direction and improve functionality based on usage insights.

· Fulfill reporting obligations, including shareholder, financial, and regulatory reporting requirements.

Categories of Information Used

User Activity and Content:

· Content you create (e.g., posts, comments, audio).

· Content provided via camera, camera roll, or voice-enabled features.

· Metadata about content and messages (subject to applicable law).

· Types of content you view or interact with, and how you engage with it.

· Apps and features you use, and your actions within them.

· Purchases or other transactions made.

· Hashtags you use.

· Time, frequency, and duration of your activities.

Device and Technical Data:

· Device characteristics and software.

· Usage signals (e.g., whether the app is in the foreground, mouse movements for fraud detection).

· Unique device identifiers.

· Device signals (e.g., performance, settings).

· Information you share via device permissions (e.g., GPS location).

· Location-related data (from device signals or IP address).

· Network and connection details.

· Data collected through cookies and similar technologies.

Legal Bases

· Legitimate interest – to analyze usage, improve Products, and provide accurate reporting for product and business purposes.

· Legal obligation – to comply with applicable financial or corporate reporting obligations.

· Consent – where cookies or similar technologies are required under ePrivacy or other applicable laws.

Sharing Information with Others, Including Law Enforcement and Legal Requests

In certain circumstances, we may access, preserve, use, or share your information with third parties. The categories of information and the way in which it is processed depend on the specific circumstances and the applicable legal basis.

1. When We May Share Information

We may process and share your information for the following purposes:

· In response to legal requests from civil litigants, law enforcement, regulators, or other government authorities.

· To comply with applicable law or other legitimate legal obligations.

· To promote the safety, security, and integrity of Tag my Fish, our users, employees, property, and the public.

If we are not legally compelled to disclose information, we typically limit our responses (e.g., to basic contact or login details). Where disclosure is legally required, we only provide the information strictly necessary to comply with the request.

2. Categories of Information That May Be Shared

Depending on the nature of the request and the applicable legal obligation, we may share:

User Activity and Content:

· Content you create (posts, comments).

· Content provided via the camera, camera roll, or voice-enabled tools.

· Messages you send and receive (including content and metadata, subject to applicable law).

· Metadata about content and communications.

· Types of content you view or engage with, and how you interact.

· Apps and features you use, and the actions you take in them.

· Purchases or transactions you make.

· Hashtags you use.

· Time, frequency, and duration of your activity.

· Photo or video selfies provided for support or verification.

Device and Technical Data:

· Device characteristics and software.

· Usage activity (e.g., whether the app is in the foreground, mouse movement that distinguishes humans from bots).

· Unique device identifiers.

· Device signals.

· Data you share via device settings (e.g., GPS location, camera).

· Location-related information, including IP address.

· Network and connection details.

· Data from cookies and similar technologies.

3. Legal Requests and Mandatory Processing

Where required by law, we may be obligated to disclose specific information. For example:

· Search warrants, subpoenas, or court orders may compel us to provide certain categories of data.

· For civil matters, disclosure is typically limited to contact and login information.

· For criminal investigations or regulatory enforcement, broader categories may be required (such as content, messages, metadata, and technical data).

Only the minimum information necessary to comply with the legal obligation will be shared.

4. Legal Bases for Processing

· Legal obligation – to comply with valid legal requests and regulatory requirements.

· Legitimate interest – to protect the safety, security, and integrity of our users, employees, services, and the public.

· Vital interests – where disclosure is necessary to protect the life, health, or safety of individuals.