Yarie
In 2025, YARIE celebrates its 100th anniversary. YARIE has continuously evolved in tandem with the changes in the Japanese economy. The history of YARIE is intertwined with the history of fishing in Japan itself. Today, YARIE is not only a well-loved leisure fishing manufacturer in Japan but is also cherished in 16 countries worldwide. As we look ahead to the next 100 years, we will continue to evolve to ensure that we remain a lure manufacturer that is beloved across the globe, reaching an even broader audience.