Penn

Penn Fishing Tackle Manufacturing Company is an American manufacturer of fishing tackle, primarily known for fishing reels and rods. Penn Reels hold a unique place in saltwater fishing reels, with over 1,400 International Game Fish Association (IGFA) world records being set using them. Over 220 different models are manufactured today. Their signature reel remains the Penn Senator, the Jig Master also being popular, signature rods the Penn Power Stick and Tuna Stick In 2006, Torque reel was named Saltwater Reel of the year by the America Sport fishing Association. In 2003, the Penn Fishing Reels Company was acquired by rival tackle companies Sea Striker Inc. and Master Fishing Tackle. It was acquired in 2007 by K2 Sports. Jarden acquired K2 Sports and added Penn Reels to its Pure Fishing portfolio of fishing tackle manufacturers and marketing companies. Newell Brands took control of Pure Fishing when it acquired the Jarden Corporation in April 2016. In January 2019, Penn Reels, together with associated companies forming Pure Fishing, was sold by Newell Brands to Sycamore Partners for $1.3 billion.